One Great Cover looks at the greatest cover songs ever, and how they got to be that way.
Some songs are transcendent and seem inevitable. They were always going to be a hit, and destined for greatness. As soon as the opening notes are played, or a motif is reached in a cover, you feel comfortable that you are in the presence of something important. No ornamentation or elaboration is necessary.
“I Want Candy” is not one of those songs. From its very first iteration, writers Bob Feldman, Jerry Goldstein and Richard Gottehrer felt that the song needed something extra to help it along. They cast themselves as The Strangeloves, and implied that they were an Australian Beat Combo, consisting of the Strange Brothers (Niles, Giles and Miles), so that their song about the undoubted appeal of Candy Johnson could have an unusual hook.
Other covers sought other boosting methods. When Aaron Carter made his version he felt that he had to draft in his brother, Nick Carter of the Backstreet Boys, to make it more interesting. In a much different iteration Spice Girl Melanie Chisholm, having successfully curated a girl-next-door persona as Sporty Spice, decided to go “raunchy” in an (unsuccessful) Olivia Newton-John style transformation for her take.
Who might you call if you had to create something that is successful as a triumph of form over substance? If you were thinking of Malcolm McLaren, ex-Sex Pistols manager, you get a prize. McLaren was a man who realized that presentation could trump musical ability or artistry if handled correctly. He proved it multiple times, but “I Want Candy” may be the catchiest proof in his particular rucksack.
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