Newspaper personal ads are like relics of a lost age. Long before dating apps allowed people seeking companionship to post photos of their faces and/or various body parts online, anyone looking to meet someone outside their circle had to go through the lengthy process of submitting a written personal ad. That included filling out a form with a strict character limit, sending it into the paper with a check or money order, waiting for it to be published in print and then waiting even longer for any type of response.
The whole ordeal was memorialized by singer Rupert Holmes in his 1979 hit “Escape (The Piña Colada Song).” Holmes tells the story of an otherwise bored couple who accidentally reconcile after discovering through the personals that they have a mutual affection for sweetened alcoholic beverages, damp clothing and late-night romps in the sand. I guess they did not communicate well in person. The track holds the distinction of being the last number one song of the ‘70s, reaching the top spot on December 22, 1979. The silky-smooth, blue-eyed soul grooves have helped it endure as a classic of the genre now known as Yacht Rock.