
Fair warning: the video below will play the song “Never Gonna Give You Up.”
I need to mention that up front. Ever since the advent of Rick-rolling (doesn’t that meme seem like a century ago?), people typically hear Rick Astley’s 1987 hit accidentally, the result of a prank. But this new cover you should listen to on purpose.
It’s by young Los Angeles pop singer Bronze Avery, who channels The Weeknd and James Blake on his early singles. And he says he was inspired to cover “Never Gonna Give You Up” not in spite of the meme, but because of it. Continue reading »

