That’s A Cover? explores cover songs that you may have thought were originals.
Elvis Presley was finally convinced to get back, in true Beatles fashion, on “Burning Love,” the song he released as a single in August 1972. It was high time he reclaimed his throne as the King of Rock ‘n’ Roll, considering his recent dearth of hits in the US, and an audience seemingly weary of his ballads, his gospel numbers, and, ultimately, his “American Trilogy.” On “Burning Love,” he was able to reconnect with his incendiary late-’50s incarnation, to the point of ad-libbing a slice of his 1959 rocker, “A Big Hunk o’ Love.” In the 1972 song, he found the ingredients to catapult him back to the upper reaches of the Billboard Hot 100. (He was joined there by Chuck Berry and Ricky Nelson, the first time all three had been in the top ten in fourteen years.)
What is less well known is that Presley achieved exactly the kind of resurgence with “Burning Love” that Arthur Alexander hoped for when he released it as a single six months earlier. What is also little known, therefore, is that Presley’s version is a cover. By a matter of months.