For all the talk of how the Internet perpetuates falsehoods, rumors could take on a life of their own long before the advent of the World Wide Web. They could even help define an artist’s career, as was the case of the singer/songwriter known as Rodriguez. He recorded two albums in the early ‘70s that went nowhere commercially in the U.S. However, according to the Oscar-winning 2012 documentary Searching For Sugarman, in the waning years of apartheid South Africa, Rodriguez’s music found new life among young people protesting the government. His popularity was propelled by rumors of his suicide, which in the days before the Internet, were impossible to correct. After he was tracked down by journalists in the ‘90s, Rodriguez toured South Africa and revived his music career.