Apr 092020
 

In the Spotlight showcases a cross-section of an artist’s cover work. View past installments, then post suggestions for future picks in the comments!

Yesterday we heard covers of songs where Timbaland is front and center. Today we learn which of our favorite tunes were co-written and molded by Timbaland’s signature production style. Again, there are too many hits to enumerate all of the songs he was involved in here, but feel free to explore further and trace Timbaland’s fingerprint through songs from the ’90s to the present.

Timbaland has been recognized for his behind the scenes work including three years’ worth of Songwriter of the Year awards from the American Society of Composers, Authors and Publishers, a Producer of the Year award from the BET Hip Hop Awards, and nominations for two of the five spots for Album of the Year in 2004.

We’ll see that Timbaland was extremely influential in launching new artists onto the music scene and helping pre-established artists change course in their musical style. Tomorrow we’ll see how Pharrell Williams and Timbaland worked together to create the ultimate re-branding…

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Apr 082020
 

In the Spotlight showcases a cross-section of an artist’s cover work. View past installments, then post suggestions for future picks in the comments!

Timbaland

Like his childhood friend Pharrell Williams, Timbaland is also a man of many talents. He is a performer in his own right and has helped launch and rebrand careers of others through his production prowess. As evidence of his dedication, when Timbaland was fourteen he was partially paralyzed for almost a year after an accidental shooting; undeterred, he learned to DJ left-handed. Growing up in Norfolk, Virginia, Timbaland had a variety of childhood friends that would also rise to stardom. Along with Chad Hugo and Pharrell Williams, Timbaland was also friends with Pusha T and Malice from Clipse.

After the short-lived Surrounded By Idiots group formed with the boys from The Neptunes, Timbaland and Magoo branched off to be their own performing duo in the late ’90s while Timbaland’s solo production built in popularity. In the early ’00s, Timbaland started to focus more on being a producer before returning to working double duty by releasing his second solo album in 2007.

Timbaland is a master collaborator, performing alongside artists from a wide range of genres. I recently rediscovered his albums Shock Value and Shock Value II, and as each track played I was more and more surprised and then ultimately delighted by the blend of Timbaland’s signature sound with others’ eclectic styles. Reportedly, one of the collaborations that didn’t make the cut for Shock Value or its sequel was with the Jonas Brothers, and honestly, with their big comeback, I would like to see Timbaland revisit this idea.

Today we’ll focus on covers of Timbaland’s own performances, and tomorrow we will discover which hits Timbaland played a major role in as writer and producer.

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